Marketing Tips & Tricks
Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.
What Is Spot UV Printing? When It’s Worth the Extra Cost
Spot UV is a premium finishing technique that applies a clear glossy coating to selected areas of a printed design. Instead of making the entire piece shiny, the coating can...
Why Do Customers Keep Some Postcards and Throw Others Away?
Postcards are more likely to earn attention when they feel relevant, easy to understand, useful, timely, and professionally presented. That’s why effective postcard marketing starts with more than an offer....
Matte, Glossy or Soft Touch? Which Print Finish Fits Your Brand Best
Key Takeaways Matte, glossy, and soft touch finishes create different visual and tactile experiences. Glossy finishes work well when vibrant colors and attention-grabbing visuals are the priority. Matte finishes offer...
The Print Materials Businesses Forget to Update (Until Customers Notice)
Key Takeaways Outdated print materials can weaken customer trust without businesses realizing it. Business cards, brochures, flyers, posters, and letterhead should be reviewed regularly. Consistent branding across printed and digital...
What Businesses Should Reprint Mid-Year (Before Customers Notice)
Key Takeaways Mid-year is the ideal time to review and refresh your printed marketing materials. Outdated business cards, brochures, flyers, and signage can weaken customer trust. Small updates often make...
Matte vs Glossy Flyers: Which Gets More Attention in 2026?
Matte and glossy flyers attract attention in different ways. Glossy flyers usually stand out faster because of their shine and color vibrancy, while matte flyers often feel more modern, professional,...
Open House Flyers vs Postcards: Which Gets More Leads?
If you’re promoting an open house, the format you choose can quietly decide how many people show up. Not the design. Not the headline. Not even the offer. The format....
Where to Print Brochures in 2026 (Online vs Local Options Compared)
If you need brochures printed, the real question isn’t where, it’s what you actually need. Most businesses don’t struggle to find a place to print brochures. They struggle to choose...
The Science of Color in Print: Colors That Sell
Colors influence how customers feel about your business before they even read a single word. In print marketing, the right colors can help your flyers, brochures, postcards, and business cards...
The Print Pieces Businesses Forget to Reorder (Until It’s Too Late)
Most print problems don’t start with bad design or poor quality. They start with running out. A business doesn’t realize something is missing until: A customer asks for a card...
