NFC Business Cards: What They Are & How They Compare to Printed Cards

An NFC business card is a physical card with a Near Field Communication chip or tag that lets someone tap the card with a compatible smartphone to open digital information,...

Print Advertising: What It Is, Examples & How It Works

Print advertising is paid or promotional messaging delivered through physical printed media, such as newspapers, magazines, flyers, postcards, posters, brochures, and direct mail, to reach an audience and encourage awareness...

Travel Brochure Guide: How to Design a Brochure People Want to Read

A good travel brochure makes people want to visit by combining inspiring images with useful information, a clear visual journey, and an easy next step for planning or booking the...

Layout Design Principles: How to Create Better Print Designs

The most important layout design principles are visual hierarchy, alignment, balance, contrast, proximity, repetition, white space, and consistency—all of which help organize information and guide the reader through a print...

Marketing Collateral: What It Is + What Your Business Actually Needs

Marketing collateral is the collection of print and digital materials a business uses to communicate its brand, explain its products or services, support marketing campaigns, and help customers take the...

15 Packaging Insert Ideas for Small Businesses

The best packaging insert ideas for small businesses include thank-you cards, next-order offers, referral cards, product care instructions, QR codes, loyalty rewards, social media prompts, and other useful extras that...

How to Write a Postcard: What to Write & Where Everything Goes

To write a postcard, put your message in the designated message area, the recipient’s mailing address on the address side, and the correct postage in the upper-right area before mailing...

Serif vs. Sans Serif: Which Font Should You Use for Print?

Both serif and sans serif fonts can work well in print; the best choice depends on what you’re printing, how much text readers need to read, the font size, and...

Envelope Sizes & Dimensions: Complete Size Guide

Standard envelope sizes range from small announcement envelopes to larger business and catalog formats, with the popular #10 business envelope measuring 4 1/8 × 9 1/2 inches and the A7...

12 Customer Loyalty Program Ideas for Small Businesses

The best customer loyalty program ideas for small businesses are simple rewards that give customers a clear reason to come back, such as punch cards, points, birthday rewards, VIP perks,...