Best Practices in Print Marketing
Find out best practices in print marketing from online printing company Overnight Prints.
Rack Card Examples: Ideas for Tourism, Restaurants & Local Businesses
Picture a visitor standing in a hotel lobby in a city they have never explored. In front of them is a display filled with rack cards promoting tours, restaurants, museums,...
What Printing Does a Small Business Need? A Starter Guide
Starting a business can make it feel like you need to print everything at once: business cards, brochures, flyers, postcards, stickers, signs, stationery, packaging inserts, and more. You probably don’t....
Black Friday Print Ideas That Drive Foot Traffic
Every window is covered in 50% OFF signs. Every inbox is a battlefield and every business is shouting, louder, faster, cheaper. But when everyone is yelling, quiet confidence wins. This...
Rack Card Size Guide: Dimensions, Bleed & Safe Zones
Rack cards have an unusual shape compared with most marketing materials: tall, narrow, and designed to sit inside display racks where only part of the card may initially catch someone’s...
Custom Booklets for Business: 7 Ways Companies Can Use Them
Sometimes a flyer isn’t enough. You may need to explain several services, showcase an entire product collection, walk customers through a process, introduce your company, or provide information people will...
Restaurant Print Refresh: What to Update Before the Busy Fall Season
Fall can change more than the weather for restaurants. Summer specials disappear. Seasonal ingredients arrive. Football season begins. Halloween and Thanksgiving get closer. Local schools, businesses, and community organizations return...
Postcard Mailing Size Guide: Dimensions, Requirements & Tips
Postcards are one of the simplest ways to put a marketing message directly into someone’s hands. There is no envelope to open, and both sides of the piece can be...
Z-Fold, Tri-Fold or Gate Fold? A Guide to Choosing the Right Brochure Layout
Choosing a brochure involves more than selecting colors, images, paper, and typography. You also need to decide how the brochure will open. That decision affects how readers discover your information....
Indoor vs. Outdoor Posters: Choosing the Right Material for Every Display
Posters appear almost everywhere. Retail stores use them to announce sales. Restaurants display promotions and events. Businesses place them in storefront windows. Organizations use them at conferences, offices, schools, and...
Business Card Trends for Fall: Styles That Stand Out
Fall is a season of change, and it’s not just the leaves that are turning. Business cards are evolving too. In a world where networking often starts with a digital...
